GOOGLE pixel 7a launch
challenge
The primary challenge in the launching campaign of the Google Pixel 7a is to effectively communicate its advanced AI capabilities to the target audience. This involves translating technical features into relatable benefits and overcoming any skepticism or confusion surrounding AI technology. Striking the right balance between technical details and consumer-friendly language, while showcasing practical applications of AI in enhancing the camera, performance, and user experience, is crucial for a successful campaign.
INSIGHT
How to effectively with a super connected audience and stand out among the competition as the ever innovating top of mind world famous world tech brand? Channels that were brand new a couple years ago are no generic and over used. New ways of engaging authentically and effectively our target audience needs to be invented.
SoLUTION
We provided a solution by organizing a live stream event tailored to influencers representing the target audience segments, including the Always-On Persona, the Techie Persona, and the Solutionist. This event aimed to deliver a personalized experience that resonated with each specific niche, leveraging the influencers' ability to convey an on-point message.
results
+78% dwell time vs benchmark
39% Video Complete Rate overall
+45% Detail Page views
+40% purchase rate
MX Marketing Director - Samsung Italy
Voice of customer
"Thank you all! you did an amazing job and as usual Italy does the innovative things first :) Looking fwd for the results, thanks to all the team from my heart."
Martina Nardin | Product Marketing Manager Italy